Don't make me think

才看了两三页，我就意识到这绝对是一本好书，界面设计必读，看看这些定律般的句子：

"What's the most important thing I should do if I want to make sure my Web site is easy to use?"
"Don't make me think"

"If something is hard to use, I just don't use it as much."

"On Internet, the competition is always just one click away, so if you frustrate users they'll head somewhere else."

"We don't read pages. We scan them."

"We don't make optimal choices. We satisfice."

"We don't figure out how things work. We muddle through."

"It doesn't matter how many times I have to click, as long as each clik is a mindless, unambiguous choice."